I'm Joe Rowley, founder of JAR Strategies Ltd - a management consultancy specialising in electric vehicle charging infrastructure and smart mobility. I help companies navigate the complexity of the EV charging market, whether they're entering for the first time or scaling existing operations across multiple markets.

What I Do

I provide strategic advisory and commercial expertise to two types of clients:

EV charging companies looking to accelerate growth, structure complex partnerships, or expand into new markets.

Companies adjacent to EV charging - such as parking operators, software platforms, or hardware manufacturers - seeking to understand the market, validate their positioning, or develop go-to-market strategies.

My work spans market entry strategy, commercial partnership development, public sector tender support, and operational scaling across regulated environments.

Who I Work With

My clients range from established charging networks and CPOs to technology companies building solutions for the EV ecosystem. I work with businesses at different stages - from pre-market validation through to multi-market expansion.

I'm equally comfortable working with C-suite executives on strategic direction as I am with operational teams on commercial execution.

How I'm Different

Deep sector expertise. With over 8 years operating at senior levels across hardware manufacturing, software platforms, and charging network operations, I understand the EV charging market from multiple perspectives.

Proven delivery. I've led go-to-market strategies across multiple markets, delivered revenue growth significantly exceeding targets, and structured complex partnerships with CPOs, eMSPs, and OEMs.

Practical approach. I provide actionable recommendations based on real-world experience, not theoretical frameworks. My focus is on helping you execute and deliver results, not just producing reports.

Flexible engagement. I work on fixed-scope projects, time-based advisory, or ongoing retainer arrangements - whatever suits your needs and budget.

Geographic Coverage

Based in the UK, I operate across Europe with established experience in UK, Ireland, and Nordic markets. I understand the regulatory and commercial differences across these markets and can adapt strategies accordingly.

My Background

Prior to founding JAR Strategies, I was EV Director at Flowbird/YourParkingSpace (part of EasyPark Group, now Arrive), where I led EV strategy and commercial operations across UK, Ireland and Nordics.

Before that, I held senior commercial roles at Swarco Smart Charging (now Evolt), EO Charging, and Rexel UK - building go-to-market strategies, scaling distribution channels, and developing new market categories in the EV charging sector.

This breadth of experience across hardware, software, operations, and multiple markets enables me to provide advice grounded in practical understanding of what actually works in the EV charging industry.